A 7-week masterclass for athletes who want to build a personal brand alongside their playing career. Created and led by former Nike CMO, Greg Hoffman.
In elite sport, performance is everything. But once the whistle blows, your story is only just beginning. Beyond Your Limits is a first-of-its-kind course built for modern athletes who want to take control of their narrative, elevate their influence, and create a brand that opens doors far beyond the game.
This is about monetising your influence off the field, pitch or court. Whether you’re just starting out or already established, this course gives you the tools to shape your identity, unlock new opportunities, and lead with purpose, on and off the field.
Greg Hoffman spent over 27 years at Nike, rising to become Chief Marketing Officer and the creative force behind the brand’s most iconic campaigns. He helped shape the stories of legends like LeBron James, Serena Williams, and Cristiano Ronaldo, building brands that didn’t just reflect their greatness, but expanded it.
Today, he brings that same expertise to you. As the author of Emotion by Design, Greg now helps individuals and organizations turn identity into influence. In Beyond Your Limits, he shares the exact mindset, methods, and brand-building playbook used at the highest levels of sport and business.
Each week, you’ll unlock a new step in building the business of you.
This isn’t theory – it’s action.
Meet your coach
Greg Hoffman is a global brand leader, former Chief Marketing Officer at Nike, and the founder of the brand advisory group Modern Arena. Over a 27-year tenure at Nike, Greg held various marketing, design, and innovation leadership roles, including serving as the brand’s CMO. In his most recent position as Nike’s Vice President of Global Brand Innovation, he led teams responsible for envisioning the future of storytelling and consumer experiences for the brand.
Greg oversaw Nike’s brand communications and experiences during a period when the company solidified its position as a preeminent brand storyteller and a leading innovator in digital and physical brand experiences. His contributions were recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He has also been acknowledged for his transformative leadership in the industry through Business Insider’s 50 Most Innovative CMOs and AdAge’s Power Players annual lists.
Throughout his career, Greg was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products and innovations, and for building the brands of its athletes. His leadership helped Nike drive themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. This work was partly driven by his role on the Advisory Board of the Nike Black Employee Network and as a member of the Nike Foundation Board of Directors.
Today, as the founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits on creating brand strength, business growth, and social impact. He serves on the advisory boards of brands like Shred Adventures and AO-Air and is a board member for Summit Impact, the philanthropic arm of Summit Series.
In addition, Greg is a Branding instructor at the University of Oregon’s Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design. In 2022, he shared his extensive brand experience with the world through his book Emotion by Design: Creative Leadership Lessons From a Life at Nike.
Please fill in and send your contact details to find out more. One of the team will be in touch with further details.
